Reputation and brand are two correlated concepts which are sometimes used synonymously, however, there is clear distinction between them. Reputation is considered as a total public opinion of a company which includes its interactions within society. It embraces statements, corporate and culture and answers the question of social consciousness “Is this company doing good?
Brand, on the other hand, is perception which motivates consumers to pay a premium for a product or service than they may otherwise. It embraces quality, variety, experience and value and answers the question of potential consumers “What is in this for me? “ So while companies build brands to increase profitability and return on investment, they maintain and protect reputation to safeguard credibility and trust.
We believe that brand and reputation building is a long-term procedure which should manage and guide customers’ opinions, perceptions, and expectations and finally, lead to the desired change in their behavior.
Our solutions help you to build a solid reputation, strong brand identity, and lasting brand loyalty. We will further assist you to differentiate your products and services from rivals, build and sustain distinction and competitive advantage, and increase your brand performance.